Ingemar Stenmark is still considered the most successful ski racer of all time. For over 20 years, Ingemar trusted Elan in the World Cup. His record of 86 World Cup victories remains unbeaten. After a strategic and technical realignment, the traditional company from Slovenia is now one of the most innovative ski brands, regularly winning awards for design and technology. Gallo Design shaped the modern image of the brand and staged products, testimonials, and technology within the high-quality overall aesthetic. The highlight of global brand management was the international launch of the Lead Technology WaveFlex Technology™.